FAO celebrates World Food Day each year on October 16 to support the FAO’s mission to use the event to raise awareness and to gather greater support and understanding to the approaches that can help to end world hunger. This year WFD is being observed under the theme “Our Actions Are Our Future Healthy Diets for A #ZeroHunger World”. At Costa we’re totally committed in this sense every day of the year across the fleet, through the 4GOODFOOD program, which comprises our joint efforts in terms of recognizing the value of food and responsible consumption through tangible actions.

Food is precious not only for our survival but also for our cultural traditions, our wellbeing and prosperity. Despite the time, money and labor invested in cultivating, processing, transporting and distributing natural resources, society has gradually devalued and changed the perception of food from being a natural and precious resource into a cheap commodity. Yet food production and consumption are some of the main environmental issues of our time.

With the 4GOODFOOD programme, the first of its kind in the maritime and hospitality sectors, Costa has been engaged to reach the ambitious target to reduce food waste by 50% within 2020 on board of the fleet, 10 years ahead the 2030 Agenda.

For this reason, Costa Cruises has started collaborating, true innovation in the cruise industry, with Winnow, a company operating worldwide specialized in the optimization of food service processes focused on sustainable development. The operative established plan has enabled to map all food waste at the preparation level, thanks to the implementation of scales linked to shared databases allowing the recording of food waste in specific locations of the ships’ kitchens. Moreover, sensitization and engagement are integral parts of the Costa Cruises project and they entail direct actions on all passengers, guests and crew. In order to raise awareness on balanced diet and an everyday more critic and responsible consumption, the communication campaign Taste don’t Waste has been implemented on board of all the ships; a call to action to responsible consumption, giving value to the emotional aspect and not prescriptive that takes into consideration the multicultural audience and the holiday context. The introduction of the Winnow system and the Taste don’t Waste campaign enabled the reduction of 35% of food waste fleet wide.

Directly connected to the sensitization campaign is the “giving back to the community” phase, In fact, Costa has decided to support the Food Gardens in Africa promoted by the Slow Food Foundation for Biodiversity, with the creation of 100 orchards in 2 years and the development of a responsible farmers network committed to preserving biodiversity and sustainable agriculture.

Thanks to the 4GOODFOOD programme, the first of its kind in the maritime industry, Costa has committed to the ambitious goal of reducing food waste by 50% by 2020 on board of its fleet, 10 years ahead of the 2030 Agenda. Costa, focusing on SDG 12 (Ensure sustainable consumption and production patterns) and SDG 2 (End hunger, achieve food security and improved nutrition and promote sustainable agriculture), has established a clear and shared path with the relevant stakeholders, in a context of continuous improvement. Food has always been a key element of the cruise experience; it is inextricably linked to the on-board idea of conviviality, pleasure and culture, including the discovery of other culinary traditions. So far, Costa has already reduced over 35% of the food waste. Costa also commits to keep engaging new ports and expanding its surplus food donation project to help reaching communities in need all over the world. Since 2017, Costa has donated over 150,000 portions in 10 ports.