The promotion of joyful movement while guaranteeing every child’s right to play – on board, ashore and in every part of the world. This is Costa and Ferrero’s dream.

It is also the background to the collaboration that has brought on board all Costa’s ships the Kinder+Sport Joy of Moving program, featuring the innovative educational method, devised specially for children and based on games and movement. Physical activity is not only a healthy daily habit but also a vital ingredient for a full life. For this reason both companies want to use this program as a way of helping to make younger generations happier.

Joy of Moving has already become an integral part of the activities at the Squok Club, which offers a fun-filled program for kids on all the ships in the fleet. Every day 200 Costa youth staff members, who have received specific training in the Kinder+Sport Joy of Moving method, offer toddlers from the age of 3 and older children up to age 11 an extraordinary range of games that get them moving as well as a host of other activities synonymous with enjoyment, socializing and learning new things.

And that’s not all: this initiative is not just for little ones who are lucky enough to go on a cruise vacation but also for children who live in communities in Costa’s ports of call worldwide. Already last winter, in Brazil, in collaboration with local NGOs, over 800 kids were able to spend a carefree day on board the Costa Favolosa or the Costa Fascinosa, visit the ship and take part in the Kinder+Sport Joy of Moving program run by Costa’s team of youth counselors. This is a unique, stimulating experience that Costa intends to extend to as many of its ports as possible. Because play, movement and fun know no barriers.
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