The alliance between the Municipality of Savona, Costa Cruises and CIAL has given rise to “Savona, Message in a can”, a public awareness campaign aimed at the community in and around the town of Savona with the goal of furthering the separate collection of aluminum for recycling. From March 1 to June 30 the citizens of Savona will be called on to participate in the quantitative and qualitative improvement of waste management of aluminum packaging.
The objective of the campaign is to help achieve a 25% improvement compared to the same period last year. If this target is met, CIAL and Costa Cruises will donate to Savona three park benches made from recycled aluminum.

Download the campaign poster